The team exceeded its revenue goal from auction items, cash donations at the door and the sale of donated clothing.Local media outlets were hit up for coverage, both online and print, with several running a notice of the event. The students leveraged donations by collecting from those businesses first, then mentioned those donations when soliciting donations from others. The existing partners were excited because the event was something new for the nonprofit. The students drafted a fact sheet on the event and its cause and reached out to the nonprofit’s existing partners and other businesses that espouse a similar mission and values. Email blasts to the campus PRSSA chapter and the Latino Communications Institute spread the word, as did videos posted on social media about the nonprofit’s Operation School Bell, which provides clothes to school kids. That way, even if people couldn’t make it to the event, they at least learned a little about the Assistance League and its thrift store. Students also handed out fliers at Fullerton College and downtown Fullerton and Brea. Notices on social media publicized the effect and drove viewers to the nonprofit’s site. They passed out fliers and told students about the Assistance League thrift store and the fashion show. The team put up a booth on Titan Walk on campus with racks of clothing to attract students’ attention and donation boxes to collect used clothing. Increase the nonprofit’s database by 100 people.Raise $3,500 from an on-campus clothing drive and the fashion show event.The student team made a list of its goals: The shop was not something the board would have thought of and was way beyond its expectations, she said. “We learned from them,” said Bosman-Anderson. What really impressed the board members was the students’ idea to create a pop-up shop at the fashion show, selling donated merchandise that would raise awareness for the thrift store and generate some revenue. The show was held at Alumni House on the Cal State Fullerton campus to attract students. The students proposed a fashion show with models wearing merchandise from the thrift store. The organization was also looking to make north Orange County residents more aware of its impact in the community and bring in more business partners as future event sponsors. The student team approached the board of the Assistance League chapter, which was looking to increase foot traffic in its thrift store on Amerige Avenue, especially among millennials. “I didn’t know how to pitch for business, I didn’t know how to create PR plans, but I did know what they taught me in the 464 course.” The challenge “Because I took this Comm 464 course when I was in school, that’s really how I started my agency,” said Hagihara.
The capstone class students come in the door better-prepared for the professional world than typical PR graduates from other colleges, said Hagihara, who also works as public affairs officer for the Navy Reserve. (Photo courtesy of Cal State Fullerton)Ī 1998 CSUF graduate who took this same course before starting his own public relations firm, Mission Viejo-based Integrity PR, Hagihara now largely hires CSUF grads. Kenneth Hagihara, Cal State Fullerton, a lecturer in communications who serves as faculty adviser to the CSUF chapter of the Public Relations Student Society of America. “We dreamed a little big this time,” said Saldivar. Typically every semester you have these groups that really get invested in their client and really want to do something huge, and that’s what this group did,” said Hagihara, a lecturer who serves as faculty adviser to the CSUF chapter of the Public Relations Student Society of America. “This was one of largest-scale projects I’ve seen. This one, he added, was a standout, with a ton of work and out-of-the-box thinking. Students are required to find their client and pitch them, which makes them more excited about the project, said Hagihara. Their Brunch & Bid event ended up generating money, donations and business partners for the group, which provides support for children and families living below the poverty line in five communities in North Orange County.ĭoing a project for a nonprofit is a requirement of the capstone class for seniors, part of a push toward experiential learning that allows students to apply concepts learned in the classroom to a real-life client. Katherine Saldivar, a CSUF senior in communications, and four teammates - Erika Sanchez, Hector Ruvalcaba, Daniel Smoke and Dustin Williams - planned and executed a charity event in November to raise money for the Assistance League of Fullerton.
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